The Innovators Guide to Growth: Putting Disruptive Innovation to Work by Scott D. AnthonyMore than a decade ago, Clayton Christensens breakthrough book The Innovators Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensens research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
In The Innovators Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruptions transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firms future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Creative Disruption & The Innovator's Dilemma - Clayton Christensen (HBS & Author) @ Startup Grind
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Scott D. Anthony
JOBS TO BE DONE: Theory to Practice
He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process. Free E-Book Download. Companies that use ODI have found that the success rate for their innovation projects improves 5X. This jobs-to-be-done book reveals:. Tony has worked with dozens of Fortune companies, helping them make innovation more predictable. For 25 years he has worked to guide companies to success.
In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. Christensen and his collaborators beginning in ,  and has been called the most influential business idea of the early 21st century. Not all innovations are disruptive, even if they are revolutionary. For example, the first automobiles in the late 19th century were not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in Disruptive innovations tend to be produced by outsiders and entrepreneurs in startups , rather than existing market-leading companies.
Book His work is cited by the world's best known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton M. Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this revolutionary book and avoid a similar fate.
There's a pervasive belief that innovation is random and unpredictable.
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